Media kit

Every zone,
to the centimetre.

82 panels. $135,000. That's the car.

Everything a designer or a print shop needs before anyone wires anything: the full zone map, each zone's printed size, the artwork specification, the deadline, and exactly what the car will and will not do for you. This page is generated from the same file the 3D car reads, so the numbers here and the numbers on the bodywork cannot drift apart.

Download the zone map (PDF) See the live board

The economics

82 zones at ask sum to exactly $135,000. There is no side pot and no zone that does not count: every spot on this car buys a piece of it, and the board and the invoice are the same number.

TierPriceZonesSubtotalSizes on the car (w × h cm)
XXL$12,0001$12,00052×28 cm
XL$6,0004$24,00052×23 · 42×26 cm
L$3,00010$30,00040×24 · 38×24 · 28×26 · 28×20 · 22×20 cm
M$1,50022$33,00030×19 · 28×14 · 26×13 · 24×26 · 24×24 · 24×13 · 24×19 · 22×28 · 20×9 cm
S$80045$36,00024×19 · 22×11 · 22×16 · 22×10 · 22×14 · 20×17 · 20×14 · 20×11 · 17×19 · 16×13 · 14×19 cm
82 zones82$135,000the car

By panel

PanelXXLXLLMSZonesAt ask
Hood1123411$31,700
Roof—124512$22,000
Left flank—1251321$29,900
Right flank—1251321$29,900
Rear——24814$18,400
Front bumper———123$3,100

What you actually get

No invented impression counts. If a number is not on this page, it is not being claimed.

14 daysthe wrap stays on, start to finish
Dailythe car is driven in San Francisco and photographed
3 eventsscheduled cars & coffee meets during the run
Every zoneappears in the daily photo set, sold or not
0impression numbers invented for this page

Artwork specification

FormatVector preferred - SVG, PDF or EPS with outlined type. Otherwise PNG at 300dpi at final size, with transparency.
ColourCMYK-safe. Anything outside CMYK gamut will be matched as closely as the printer allows; neon and metallics will not reproduce.
BleedAdd 5mm bleed on every edge. Keep type and logos 8mm inside the trim.
ContrastThe car is silver. Pure white artwork disappears; give white marks a keyline or a background.
File namesZONEID-brand.svg, e.g. H5-acme.svg, so nothing gets applied to the wrong panel.
DeadlineFiles are due 48 hours after the auction closes. Miss it and the zone is re-offered to the next bidder.

All 82 zones

Sizes are the printed decal, width × height in centimetres, measured on the panel. Zone ids are what goes on your file name and on the invoice.

ZoneRowTierSize cmSurfaceAsk
H1Hood — windscreen bandL28×26bodywork$3,000
H2Hood — windscreen bandXL42×26bodywork$6,000
H3Hood — windscreen bandL28×26bodywork$3,000
H4Hood — centre bandM22×28bodywork$1,500
H5Hood — centre bandXXL52×28bodywork$12,000
H6Hood — centre bandM22×28bodywork$1,500
H7Hood — nose bandS14×19bodywork$800
H8Hood — nose bandS17×19bodywork$800
H9Hood — nose bandM30×19bodywork$1,500
H10Hood — nose bandS17×19bodywork$800
H11Hood — nose bandS14×19bodywork$800
R1Roof — hero rowM24×26bodywork$1,500
R2Roof — hero rowXL42×26bodywork$6,000
R3Roof — hero rowM24×26bodywork$1,500
R4Roof — middle rowM24×24bodywork$1,500
R5Roof — middle rowL40×24bodywork$3,000
R6Roof — middle rowM24×24bodywork$1,500
R7Roof — third rowS20×17bodywork$800
R8Roof — third rowL38×24bodywork$3,000
R9Roof — third rowS20×17bodywork$800
R10Roof — rear glassS24×19rear glass$800
R11Roof — rear glassS24×19rear glass$800
R12Roof — rear glassS24×19rear glass$800
LF1Left — glass bandS20×14side glass$800
LF2Left — glass bandS20×14side glass$800
LF3Left — glass bandS20×14side glass$800
LF4Left — glass bandS20×14side glass$800
RF1Right — glass bandS20×14side glass$800
RF2Right — glass bandS20×14side glass$800
RF3Right — glass bandS20×14side glass$800
RF4Right — glass bandS20×14side glass$800
LF5Left — shoulder bandS22×11bodywork$800
LF6Left — shoulder bandS22×11bodywork$800
LF7Left — shoulder bandS22×11bodywork$800
LF8Left — shoulder bandS22×11bodywork$800
LF9Left — shoulder bandS22×11bodywork$800
LF10Left — shoulder bandS22×11bodywork$800
LF11Left — shoulder bandS20×11bodywork$800
LF12Left — shoulder bandS22×11bodywork$800
RF5Right — shoulder bandS22×11bodywork$800
RF6Right — shoulder bandS22×11bodywork$800
RF7Right — shoulder bandS22×11bodywork$800
RF8Right — shoulder bandS22×11bodywork$800
RF9Right — shoulder bandS22×11bodywork$800
RF10Right — shoulder bandS22×11bodywork$800
RF11Right — shoulder bandS20×11bodywork$800
RF12Right — shoulder bandS22×11bodywork$800
LF13Left — door bandL28×20bodywork$3,000
LF14Left — door bandXL52×23bodywork$6,000
LF15Left — door bandL28×20bodywork$3,000
LF16Left — door bandS22×16bodywork$800
RF13Right — door bandL28×20bodywork$3,000
RF14Right — door bandXL52×23bodywork$6,000
RF15Right — door bandL28×20bodywork$3,000
RF16Right — door bandS22×16bodywork$800
LF17Left — sill bandM26×13bodywork$1,500
LF18Left — sill bandM24×13bodywork$1,500
LF19Left — sill bandM24×13bodywork$1,500
LF20Left — sill bandM26×13bodywork$1,500
LF21Left — sill bandM26×13bodywork$1,500
RF17Right — sill bandM26×13bodywork$1,500
RF18Right — sill bandM24×13bodywork$1,500
RF19Right — sill bandM24×13bodywork$1,500
RF20Right — sill bandM26×13bodywork$1,500
RF21Right — sill bandM26×13bodywork$1,500
B1Rear — engine lidS16×13bodywork$800
B2Rear — engine lidS16×13bodywork$800
B3Rear — engine lidS16×13bodywork$800
B4Rear — engine lidS16×13bodywork$800
B5Rear — engine lidS16×13bodywork$800
B6Rear — above the plateS22×10bodywork$800
B7Rear — above the plateS22×10bodywork$800
B8Rear — above the plateS22×10bodywork$800
B9Rear — beside the plateM24×19bodywork$1,500
B10Rear — beside the plateL22×20bodywork$3,000
B11Rear — beside the plateL22×20bodywork$3,000
B12Rear — beside the plateM24×19bodywork$1,500
B13Rear — bumper cornersM20×9bodywork$1,500
B14Rear — bumper cornersM20×9bodywork$1,500
P1Front — the noseS22×14bodywork$800
P2Front — the noseM28×14bodywork$1,500
P3Front — the noseS22×14bodywork$800